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Number of Amazon Prime subscribers may be lower than initially thought – Analysts

It’s largely believed that Amazon barely breaks even, or at worst, actually loses money on each Kindle Fire device sold. Amazon’s strategy in that space is to make that money back via Amazon Prime subscriptions. But a new report from Bloomberg claims that the total number of Amazon Prime subscribers many be less than many initially anticipated. Amazon.com Inc’s Prime service, a linchpin of its effort to keep customers loyal and fuel long- term profit, has attracted fewer than half as many members as analysts estimate, three people familiar with...

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Skrevet av: Edible Mac - Thursday, 16 February