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Browett won’t bring Dixons to Apple says Tim Cook
Apple’s decision to recruit Dixons CEO, John Browett as its international retail chief caused more than a few raised eyebrows on this side of the Atlantic. The philosophy and sales strategy of PC World and Currys could scarcely be more different to Apple’s, and anyone who remembers the failed ‘store within in a store’ partnership between the two companies in the late nineties still shudders at the thought of trying to get accurate information on Apple products from Dixons’ sales staff. My favourite story was told by a MacUser reader...
Skrevet av: MacUser - Wednesday, 1 February