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Adam Lashinsky talks life at Apple, marketing’s microscopic control over the message
Adam Lashinsky, senior editor at Fortune and author of “Inside Apple”, has been doing a lot of interviews since the release of his book detailing “How America’s Most Admired and Secretive Company Really Works”. He recently sat down to give a talk at the headquarters of online real estate company Zillow. While the first half of the talk he discusses his motivation for writing ‘Inside Apple’, around the 7 minute mark he begins to talk about life at Apple. He described Apple’s microscopic control over the message the company crafts...
Skrevet av: 9 to 5 Mac - Monday, 20 February